Slow roam season is here and with it, our latest artist collab. Wyatt Hersey is a California-based illustrator, painter, and all-round creative legend who is just as inspired by the natural world around him as he is by the communities that live within it. Wyatt’s designs never fail to bring a smile - they’re colourful, fun, and the kind you always spot something new in each time you take a peek.

Let’s meet the maker…

Wyatt, how did you get into illustration and design, what is it you love about it?

I come from a very creative family, so making visual art is in my DNA and is part of how I learned to interact with the world and with myself. I love the feeling of being inspired, that sort of electric zap that I feel when an idea for a painting comes to me fully formed, or when I look at art that makes me want to create.

I get a deep satisfaction from bringing things into the world that didn't exist before, and at the heart of my love for visual art is a sense of play, hopefulness and meaningful reflection. 

How would you describe your particular style, and where do you gather inspo?

I think my style can be described as graphic neo-primitive, or neo-folk art maybe? My work lies at an intersection between automatic, handmade graphic art, graphic design, and illustration.

I'm really inspired by printmaking, textile art, and folk art from around the world. I love work that is legible and attention-grabbing but allows for longer digestion and contemplation and gives off a positive energy.

I get a lot of inspiration from my time outdoors, surfing, biking and birdwatching, as well as from museums and art shows where I can see the work of other artists and how they interpret the world.

What part does illustration play in your wellbeing?

For me, taking time to draw or paint is a time where I can move at my own pace, and slow down enough to process the things that have been happening in my life.

Going into my studio to work on a painting is like going to a refuge where I can connect with myself in whatever way I need to at the moment, whether thats feeling things that have been lingering or having the freedom to play music loud and dance.

I really need time alone to recharge, so having my work days be a time where I can be by myself is such a blessing.

A man wearing a mustard yellow shirt, green pants, and a gray cap sits on an orange chair next to a large colorful painting on a wooden easel in a backyard setting.

What does meaningful escapism mean to you?

I'm always trying to escape into the real world. I've always been much more oriented towards lifestyle, and living a good life rather than seeking stability or making lots of money which in a way is an orientation towards escaping the traps of the modern life.

To me the real world is out in nature, in river canyons and cascading birdsong and in the eyes of a good friend or lover, and I think it is imperative that we all do our best to escape the trance of obligations that come along with this incredible modern existence.

A person stands on a rocky cliff overlooking a vast mountain landscape with winding roads and hazy hills under a bright sky.
A man sits on a wooden bench in front of a red wall with a large 'Cherry St. Menu' chalkboard sign, with two bicycles on either side of him.

Talk us through the designs for Passenger's AW26 Lost On Purpose Collection

These designs were inspired by the outdoors and a sense of looking outward onto the landscape and the ocean. I took a patchwork approach to creating the pattern by using a series of blocks that are stacked together to create a sort of visual quilt. Each element plays off the next, creating rhythm and a playful sense of space.

I love using this style because it allows me to combine multiple little icons and scenes together with abstract patterns and colors. For the patch design I wanted to depict a person walking through the landscape because I felt like that would capture the outdoor spirit that makes Passenger the brand that it is.

Top albums you play whilst in the studio?

Oof, lately I've been listening to Wet Leg's Moisturizer on repeat and also The Overload by Yard Act, both of these albums have such good energy and keep me moving while I'm working on paintings or pulling marathon days on the iPad.

For times that I'm doing emails or making proposals when I need to use my brain I like to listen to instrumental music; some favorites lately have been Matthew Halsall's mellow trumpet on 'An Ever Changing View' which feels like going on a really good walk in the woods, and the classic kora tunes of Toumani Diabate.

Any cool projects or news you have that you want to share?

Lately I've been most excited about creating new work for some shows later in the year. I have a group show in September at Nucleus in Portland, OR and then another group show in Chicago at Joy Machine which I'm excited to attend.

Then I have a solo show at Look West in San Rafael, CA that I'm really excited for. 2026 has been a busy year full of client work so I'm excited to carve out some time to make personal work and get back to exploring paintings. I've got some fun ideas I'm looking forward to exploring.

A man wearing a tan hat and light-colored shirt holds a black and tan dog upside down in a misty outdoor field with yellow flowers and trees in the background.

Related Journals

Croissants & Waves at the Edge of the World - Brittany in a PandaVan

Croissants & Waves at the Edge of the World - Brittany in a PandaVan

Eva is back with the final part in the PandaVan diaries - this time sharing stories from her solo trip to Brittany in search of birthday surf, and croissants.

Read more

A man looking out over the sea, standing on a cliff, wearing a black and white patterned fleece

Passenger X Lauren Marina: A Graphics Story

We're back with our latest artist in residence - Lauren Marina. Lauren takes inspiration from the natural world, prioritising a slower way of living.

Read more

Two women looking in the back of a truck, parked outside a grocery store

Fleece Guidebook

Discover our guide to choosing the perfect fleece to suit your escapism - how they’re Made To Roam and the technical features that set them apart.

Read more